Tim Rheault will lead Better World Apps as the Chief Creative Officer, serving as the creative conscience for the company’s overall development and individual projects. Rheault possesses over 20 years of experience leading creative for location-based entertainment spanning theme parks, retail, and hospitality. BWA’s overall appearance, aesthetic, feel, visual marketing, and the apps developed by BWA will be through Tim’s guidance and expertise.

BIO:

For over 20 years, Tim Rheault has been consulting on groundbreaking projects that seek to blur the line between entertainment and architecture. His firm, RHETROACTIVE, creates compelling brand stories for the built environment. While these projects span across sectors ranging from theme parks to hospitality and retail, the connecting tissue is a commitment to engage guests in new innovative ways that tell a story, create a memory and deliver commercial success. Major brands and IP-holders have sought out RHETROACTIVE’s specialized expertise to bring fresh ideas to more mainstream projects. Starbucks, Oakley, Universal Studios, BBC, Twentieth Century Fox and Vistana Signature Experiences (formerly Starwood Vacation Ownership) have engaged Tim and his team to get a unique new perspective on design and customer engagement in an era where creating meaningful out-of-home connections are increasingly rare. In addition to a slate of diverse projects around the world, RHETROACTIVE currently serves as worldwide agency-of-record for location-based experiences for Discovery Communications.